2021 – Setting Audacious Goals

Stephen T. Messenger

1 January 2021

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.” — Ellen Johnson Sirleaf

Every year in January, much to my wife’s chagrin, I outline a list of twenty personal, audacious goals that I want to accomplish by December.  These objectives are comprised mostly of items that require significant amounts of blood, sweat, and tears to achieve and those I currently lack the capacity to accomplish.  At a minimum, they involve a deliberate and sustained effort over time.  As I put the finishing touches on this year’s list, I both felt the satisfaction of challenging myself along with the immediate stress of having to meet these goals over the next twelve months.

The question always comes back to why I place this stress onto my year—and believe me, it is incredibly stressful!  Goal setting is a fundamental tenant of leadership.  If you have no idea where you’re going, you’re never going to get there.  In addition, if you don’t know where you’re going, the people following you are going to be lost as well.  These goals help mold me into a more effective leader and provide a foundation for improvement as a husband, father, and manager.

To be clear, none of these twenty goals are work related; they are all personal achievements.  Work goals stay in the office where they belong.  Personal goals help me construct a base to use daily.  I divide my personal goals into four categories of learn, encourage, workout, and grow. 

Learning helps me think broader and more deeply, building mental capacity over time.  Encouraging is about family and community, intending to forge deeper relationships.  Working out is geared towards getting stronger and training my body to deal with the stressors of life.  Finally, growing is about improving my spiritual, emotional, and financial health.  I also throw in a bonus category to challenge myself to get out in the world and see something new.  These always include taking the family with me and enjoying time together.  

These goals must be bold and audacious.  Ellen Johnson Sirleaf was the first female elected head of state in Africa.  As a young woman, she repeatedly questioned Liberia’s ability and desire to stand up for equality, and she set a goal to solve this problem.  Along her journey, she faced prison, death threats, and exile.  Yet she never gave up on her dream to improve the nation in the face of naysayers and setbacks.  Along the way, she graduated from Harvard, participated in numerous levels of government, won the presidency, and ultimately earned the Nobel Peace prize.  Her goals in life were always larger than what was possible and were fraught with peril.  Audacious goal setting is a scary journey to embark on but one that bears incredible success.     

My annual goals can’t compare to President Sirleaf’s, but collectively they provide a roadmap to improving my holistic life mentally, physically, emotionally, spiritually, and familywise.  It provides focus and forces me invest time and energy to achieve these goals.  Once a leader determines where their priorities lie, they can efficiently use their resources to attack those priorities.  They can plan their year and ensure they are not wasting the precious commodity of time, but instead harness the power of the calendar to meet goals.

A personal goals list will not get you promoted or earn a better paycheck in itself; it will make you a better leader and also direct your focus.  You will see sustained growth in multiple areas and achieve more than you thought was possible.  Over time, your capacity will grow across a wide range of skillsets as you seek to be more than you could ask or imagine.

One note: rarely do I achieve every task on my list.  However, the energy put into working towards these goals bears tangible benefits in many other areas.  For example, last year I had the goal to read twenty-six books.  However, I started a degree program in July, and my personal reading took a back seat to academic reading and writing.  While I didn’t achieve my original goal, the books I read before July helped shape my academic lens and assisted in many of the assignments.  A task strived for and not completed still bears great fruit.  Oftentimes it is the journey, not the destination.

Goal setting is hard.  Great leaders pick goals to improve their personal habits leading to gains across the spectrum of leadership.  This year, I challenge you to select some bold and audacious goals.  You will see benefits over time as you steadily work towards accomplishing more than you thought possible.