President Woodrow Wilson was once asked how long it took him to write a speech.
“That depends on the length of the speech,” answered the President. “If it is a ten-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a week; if I can talk as long as I want to it requires no preparation at all. I am ready now.”
Great communication takes work. One of my favorite guidelines when writing or speaking is the 3Bs of Communication.
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